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BRAND & BUSINESS COPYWRITER | STRATEGIC THINKER
I craft words and ideas that motivate people to engage with your product or service.
BALL PARK BUNS IN-STORECommunicates the versatility of Ball Park Buns... they go with just about everything! | CURAD PERFORMANCE SERIES SIGNAGECampaign line was used at various points along the path to purchase to tout the durability of Curad Performance Series supports, tapes and wraps among a highly athletic audience. | OTTERBOX CAMPAIGNMessaging was part of a larger program highlighting how our phones go through a lot. That's why we need made-tough Otterbox phone cases! |
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JOCKEY IN-STORE MESSAGINGConveys how an active/athletic male body moves and how it needs a comfortable, feel-good brief with exceptional support. | SAM'S CLUB IN-STORE CAMPAIGNHoliday-themed signage around the store sent shoppers to the retailer app during their in-store experience to access various tools that simplify shopping. | TROPICANA 12 OZ. AIRPORT CAMPAIGNShowcases Tropicana 12 oz. bottles knowing flyers drink Vitamin C to keep their immunity up during travel. |
MERCHANDISING SOLUTIONI came up with an innovative way to bring product out of the oatmeal aisle and into the cooler section to build incremental sales. Mimics a sunrise to fit with "rise above" thematic. | BREAKFAST FLATS IN-STORE PROGRAMLaunch of Breakfast Flats at retail included FSI with money-saving offer, freestanding shipper display, and in-aisle shelf talkers. | IN-AISLE ACTIVITYGetting shoppers to stop and notice your brand can be as easy as a hopscotch floor talker! This idea was for Cap'n Crunch. |
BACK TO SCHOOL, BACK TO WALMARTIntegrated Quaker Chewy Bars program combined an FSI with money-saving offer, integration with Walmart.com to promote adding Quaker to pick-up orders, and an in-aisle pallet display to stop shoppers in their tracks. | INIT SNACK BAR LAUNCH SIGNAGEFocused on extraordinary life moments to play up how Init Bars are made using extraordinary, premium ingredients. | JOCKEY SIGNAGEConveys how wearing a comfortable, breathable brief that lets you move can make all the difference for athletes. |
CURAD DIGITAL EDUCATIONShoppers have a hard time knowing which wraps or support to buy for sprains and pains. Digital solution made answers easy! Shoppers could simply scan the display with a phone, answer a few key questions, and identify the right product(s). | QUIDEL AT-HOME COVID-19 TEST PACKAGINGPackaging copy based on strict guidelines includes benefits of this at-home test and easy-to-follow steps. | FULL CIRCLE MARKET SHELF SIGNAGEShelf talker helped product stand out while reinforcing fresh-from-the-farm goodness. |
WALMART SAMPLING STATIONStations turns iconic Cap'n Crunch characters into a "dress up kit" for product sampling opportunities in Walmart store's across the nation. | CHEWY IN-STORE SIGNAGEA handful of words with the right images can communicate an offer with impact! | AVE SCRUBS AT TARGETSignage focuses on the two features shoppers are looking for most in scrubs — stretch and fit. This was for a product launch at Target. |
QUAKER DIPPS IN-STORE DISPLAYThis retail display idea incorproated a free water bottle offer plus iconic Llama-Rama graphics to break through snack aisle clutter. | QUAKER OATS SIGNAGEThe Art of the Oats thematic plus variety of oatmeal recipes showcased versatility and delicious possibilities to shoppers. | AVE SCRUBS MERCHANDISINGProduct education on side with eye-catching copy and graphics on top helped launch Ave Scrubs at Target. |
CRACKER BARREL MENUCracker Barrel needed language for their holiday menu that played up traditional tastes and some all-new favorites. | CRICKET WIRELESS HOLIDAY SIGNAGETouted half is more messaging during the holidays when shopper are looking to buy great gifts yet also stretch their budget. | OTTERBOX MERCHANDISING SOLUTIONDisplay featured education about product benefits not the side in case a sales person was assisting with other customers. |
CRICKET WIRELESS SIGNAGE | BRIDGESTONE POSTER | MUVE MUSIC SIGNAGE AT CRICKET |
PEPSICO / RETAILER PROGRAM THEMATIC | MUVE MUSIC SIGNAGE AT CRICKET | CRICKET STORE POS KIT |
CRICKET IN-STORE SIGNAGEPart of the "Holiday More" campaign, signage conveyed the "more" you can do when you have a Galaxy phone. | QUAKER OATS SHOPPER HANDOUT | JOCKEY IN-STORE MESSAGING |
JOCKEY IN-STORE MESSAGINGCopy eludes to the added support Jockey provides while relating to athletes' inner greatness and goal to be the best. |
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