 To amp up the appeal of Jockey underwear for an athletic audience, I came up with the "Jockey Sport" name and easy-to-understand icons to call out core features such as extreme moisture wicking. Product copy on back further promoted the Jockey difference. |  Knowing Dollar General shoppers are on a budget and parents need meal ideas to stretch pantry ingredients, I came up with the "Goodness Saves the Day" Quaker program, helping parents plug in ingredients from their pantry (including Quaker Oats) to serve up affordable recipes and inspiration, plus calculate what they can expect to spend. This meal-planning program helped parents stay on track while keeping delicious dishes on the menu. |  To tie-in with Dollar General's Literacy foundation, I came up with the "Hungry For Learning" program idea where the Cap'n brought fun and learning to the table with a FREE downloadable app with cereal purchase. Plus, families could start their day crunching, learning and playing the educational game on back of box. |
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