I came up with Cruise Through Summer theme and offer to sell road-trip-ready snacks at Kroger.
With most shoppers believing topical pain relievers are all the same, I came up with the "Ready. Soothe. Go." campaign line and copy communicating the unique combination of menthol plus moisturizers provides pain soothing AND skin soothing, all in one!
I came up with the "Made to Muscle Through" campaign line for Curad's new line of supports, wraps and braces promoting durability for hardcore athletes.
Families love Quaker snacks, Tropicana Kids juices, and family game night. I came up with the "Elevate Your Snack Game" program offering money off games at Target to boost sales of all three.
To get shoppers to buy Tropicana juices outside of morning, I came up with the "Sip Your Sunshine Around the Clock" program and compelling, targeted offers—sunny reasons to purchase product morning, noon and night.
I came up with the "Get Healthy Savings" program thematic to communicate shoppers can save on good-for-you pantry staples at Dollar General.
I came up with the "Make Mornings Matter" program thematic, encouraging shoppers to stock up on healthy PepsiCo products at Albertsons stores. The more they purchased, the more they saved.
I came up with the "Ironman Strong, Start to Finish" thematic for Curad Performance Series to tout their partnership with Ironman while communicating product durability.
Unlike cow's milk, people enjoy oat milk but don't necessarily know how to use it. I came up with "Open to the Possibilities" program thematic to promote the tasty ways shoppers can keep exploring new ways to add oat milk to recipes and their daily routine.
I came up with "Vitamin C ya later!" as a fun thematic to promote how Vitamin C in Tropicana OJ boosts immunity during cold and flu season, plus shoppers could enter to win a trip to the tropics.
The Cap'n is a wacky character. He knows that we all want to do wacky things like learn to drive a race car or attend stunt school. I came up with the concept "WIN the Crunchventure of Your Life" offering shoppers the chance to choose which activity they want along with a chance to win it!
To educate shoppers on a core benefit to drinking Quaker Oat Milk, program communicated whipping up tasty recipes (like smoothies!) and bringing down cholesterol levels.
To support learning and creativity during back-to-school time, I came up with the "Set Sail on Sweet Learning Adventures" program for Dollar General that paired Cap'n Crunch and the fun learning site Wonderopolis.com to let kids' imaginations travel. Required qualified cereal purchase.
Engaging reading program used the Shazam app to enable shoppers to hold their phone up to the cereal box and have Cap'n read the story on back aloud. Delicious breakfast and reading fun, all in one!
Just like Baby Simba realized his potential, I came up with the "Discover The Potential Inside" program, helping children realize their potential with the chance to win a scholarship. Promotion tied to the release of live action Lion King movie.
To amp up the appeal of Jockey underwear for an athletic audience, I came up with the "Jockey Sport" name and easy-to-understand icons to call out core features such as extreme moisture wicking. Product copy on back further promoted the Jockey difference.
Knowing Dollar General shoppers are on a budget and parents need meal ideas to stretch pantry ingredients, I came up with the "Goodness Saves the Day" Quaker program, helping parents plug in ingredients from their pantry (including Quaker Oats) to serve up affordable recipes and inspiration, plus calculate what they can expect to spend. This meal-planning program helped parents stay on track while keeping delicious dishes on the menu.
To tie-in with Dollar General's Literacy foundation, I came up with the "Hungry For Learning" program idea where the Cap'n brought fun and learning to the table with a FREE downloadable app with cereal purchase. Plus, families could start their day crunching, learning and playing the educational game on back of box.
I came up with the "Have a Hakuna Matata Holiday" program offering a trip to Disney Animal Kingdom, engaging themed e-book, plus other enticing prizes to promote the Tropicana Kids Juices partnership with the Lion King live action movie.
You know how fast a drive-thru is, right? When Applebee's came up with a new "fast dine-in" concept, I came up with the name: Applebee's Dine Thru. This name supports their promise that patrons will get their lunch in 30 minutes or less so they can get back to work in no time!
I came up with the "reACTIVE blend" name promoting how Jockey's new moisture-wicking fabric technology is made to keep men dry on the fly.