TROPICANA & QUAKER PAIRING AT KROGER

I came up with Cruise Through Summer theme and offer to sell road-trip-ready snacks at Kroger.

SOCIAL MEDIA CAMPAIGN FOR ACTIVICE

With most shoppers believing topical pain relievers are all the same, I came up with the "Ready. Soothe. Go." campaign line and copy communicating the unique combination of menthol plus moisturizers provides pain soothing AND skin soothing, all in one!

CURAD PERFORMANCE SERIES CAMPAIGN

I came up with the "Made to Muscle Through" campaign line for Curad's new line of supports, wraps and braces promoting durability for hardcore athletes.

QUAKER & TROPICANA GAMES TIE-IN AT TARGET

Families love Quaker snacks, Tropicana Kids juices, and family game night. I came up with the "Elevate Your Snack Game" program offering money off games at Target to boost sales of all three.

TROPICANA DAYPART OFFERS AT 7-ELEVEN

To get shoppers to buy Tropicana juices outside of morning, I came up with the "Sip Your Sunshine Around the Clock" program and compelling, targeted offers—sunny reasons to purchase product morning, noon and night.

QUAKER AT DOLLAR GENERAL

I came up with the "Get Healthy Savings" program thematic to communicate shoppers can save on good-for-you pantry staples at Dollar General.

BASKET-BUILDING PEPSICO PROGRAM

I came up with the "Make Mornings Matter" program thematic, encouraging shoppers to stock up on healthy PepsiCo products at Albertsons stores. The more they purchased, the more they saved.

CURAD PERFORMANCE SERIES & IRONMAN

I came up with the "Ironman Strong, Start to Finish" thematic for Curad Performance Series to tout their partnership with Ironman while communicating product durability.

QUAKER OAT MILK USAGE IDEAS

Unlike cow's milk, people enjoy oat milk but don't necessarily know how to use it. I came up with "Open to the Possibilities" program thematic to promote the tasty ways shoppers can keep exploring new ways to add oat milk to recipes and their daily routine.

TROPICANA WINTER PROMOTION

I came up with "Vitamin C ya later!" as a fun thematic to promote how Vitamin C in Tropicana OJ boosts immunity during cold and flu season, plus shoppers could enter to win a trip to the tropics.

CAP'N CRUNCH "CRUNCHVENTURES"

The Cap'n is a wacky character. He knows that we all want to do wacky things like learn to drive a race car or attend stunt school. I came up with the concept "WIN the Crunchventure of Your Life" offering shoppers the chance to choose which activity they want along with a chance to win it!

QUAKER OAT MILK LOWERS CHOLESTEROL

To educate shoppers on a core benefit to drinking Quaker Oat Milk, program communicated whipping up tasty recipes (like smoothies!) and bringing down cholesterol levels.

CAP'N CRUNCH & WONDEROPOLIS

To support learning and creativity during back-to-school time, I came up with the "Set Sail on Sweet Learning Adventures" program for Dollar General that paired Cap'n Crunch and the fun learning site Wonderopolis.com to let kids' imaginations travel. Required qualified cereal purchase.

CAP'N CRUNCH INTERACTIVE CEREAL BOX

Engaging reading program used the Shazam app to enable shoppers to hold their phone up to the cereal box and have Cap'n read the story on back aloud. Delicious breakfast and reading fun, all in one!

TROPICANA KIDS TIE-IN WITH LION KING

Just like Baby Simba realized his potential, I came up with the "Discover The Potential Inside" program, helping children realize their potential with the chance to win a scholarship. Promotion tied to the release of live action Lion King movie.

JOCKEY SPORT PACKAGING CONCEPT

To amp up the appeal of Jockey underwear for an athletic audience, I came up with the "Jockey Sport" name and easy-to-understand icons to call out core features such as extreme moisture wicking. Product copy on back further promoted the Jockey difference.

QUAKER MEAL PLANNING AT DOLLAR GENERAL

Knowing Dollar General shoppers are on a budget and parents need meal ideas to stretch pantry ingredients, I came up with the "Goodness Saves the Day" Quaker program, helping parents plug in ingredients from their pantry (including Quaker Oats) to serve up affordable recipes and inspiration, plus calculate what they can expect to spend. This meal-planning program helped parents stay on track while keeping delicious dishes on the menu.

CAP'N CRUNCH & DOLLAR GENERAL

To tie-in with Dollar General's Literacy foundation, I came up with the "Hungry For Learning" program idea where the Cap'n brought fun and learning to the table with a FREE downloadable app with cereal purchase. Plus, families could start their day crunching, learning and playing the educational game on back of box.

TROPICANA KIDS & LION KING TIE-IN

I came up with the "Have a Hakuna Matata Holiday" program offering a trip to Disney Animal Kingdom, engaging themed e-book, plus other enticing prizes to promote the Tropicana Kids Juices partnership with the Lion King live action movie.

APPLEBEE'S FAST LUNCH CONCEPT

You know how fast a drive-thru is, right? When Applebee's came up with a new "fast dine-in" concept, I came up with the name: Applebee's Dine Thru. This name supports their promise that patrons will get their lunch in 30 minutes or less so they can get back to work in no time!

JOCKEY ACTIVE UNDERGARMENTS

I came up with the "reACTIVE blend" name promoting how Jockey's new moisture-wicking fabric technology is made to keep men dry on the fly.