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MARKETING COPYWRITER & STRATEGIC THINKER
I craft words and ideas that motivate consumers to engage with your brand or business.
![]() Fun copy to tout this fun, new Quaker product. | ![]() Sweet seasonal message for this delicious holiday pairing. | ![]() I wrote copy for holiday-themed digital screens and coinciding signage leading Sam's Club shoppers through the retailer's new Club Pickup program. |
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![]() My copy for digital ads focused on the fuel that these high-protein Quaker bar deliver. | ![]() | ![]() |
![]() My copy communicated why Revive bladder support is better than regular bladder pads — less bulky and more discreet. | ![]() | ![]() I came up with the user flow and copy for this Legacy Insurance website promoting Medicare sign-up for individuals ages 65+. |
![]() Banner ad targets retailer decision-makers with a message on how offering on-demand to employees can show they care and is good for staff retention. | ![]() Benefit-driven-copy announcing Quidel's new At-Home Covid-19 Test with results in as little as 10 minutes. | ![]() |
![]() Strong call to action and callouts highlight core benefits of Medline products with built-in antimicrobial protection. | ![]() I developed the promotion name and copy that engaged consumers with a chance to win great prizes by playing the "Crunch! Spin! You Could Win!" Game. | ![]() I wrote family-focused copy that highlighted what parents want when they shop DollarGeneral.com — great meal ideas plus great savings. |
![]() My Life Cereal contest copy worked within strict web guidelines and character counts to promote the program on Walmart.com. | ![]() Copy worked within strict Walmart.com character counts and guidelines to deliver this branded back-to-school message. | ![]() Strong call to action highlights the 1 billion active probiotics in this Tropicana beverage. |
![]() Holiday-themed copy promotes purchasing Aunt Jemima pancakes plus the syrup to boost sales of both! | ![]() | ![]() I crafted the user flow, copy and tagline for PreciseKruse.com, Chicago-based Court Reporters. |
![]() My copy elevated the major point of difference of these Medline scrubs, sold at Target. | ![]() My messaging for this digital invite for Vi Living communities targeted individuals seeking retirement with an invitation to come and see/experience the property. | ![]() |
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